Many business owners do not realize that a well designed website can generate sales in the same way that poor design could lose customers and business. In fact I would say that webmasters need to create your site in operation 100% of the potential before worrying about SEO or other marketing methods, if not throw money down the drain.
Navigation or menu is the most important part of your site (not a flash banner) because that's how people find the part you want. Users on the network without a lot of patience so if the menu is not clear or well structured with no hanging around to solve it.
Flash animations can be fun when used in appropriate circumstances, can make a boring article interesting, but you do not have to build the entire site for that. To start a Google can not understand why you do not get search engine traffic is much more free. Also in the millions of iPhone users who now have access to your site.
Overloading the visitor with lots of content that is almost as bad as too little. Often times when I attacked the product detail page 10 page technical data, when all I want is the size. Clearly the data segment, because customers do not have time to wade through all the information to find what they need.
It was not long ago there was only a browser to test your site in an old age. It is important that you review your site in browsers are not only different but also different versions of it. IE7 for example, can often display very different things in Internet Explorer 8, the only way is to test.
It is vital that your design is consistent for a random site that changes the page structure can be very unpleasant for the customer. I also hate it when families change fonts and colors on different pages, for me it just looks very unprofessional and if you want to place my order should have confidence in your business.
