I've had many people ask the question why companies give free samples? Business graduates and fresh marketing to women consumers every day, which often puzzles people. But as you can see, far from being a free gift is actually a cost effective way to get potential customers to test a product for a particular audience. Giving free samples to promote their products is one of the main forms of marketing are using.Given the current economic crisis, many saddled with high debt and then everything they can get for the cheapest low-cost burden is acceptable. Companies can use this opportunity to promote and increase sales after getting the customer to try for free. Here are the reasons why free samples are good for business:
1. Increased opportunities to sell products - While there are some costs associated with a free sample size of test sample preparation and distribution costs, providing long-term benefits far outweigh the costs. Until and unless companies invest, you may not get any results are long term consequences of their products.
2. Find a new audience - only to give free samples by mail and other means, companies can find another untapped market segment are not included in the existing marketing strategy. Free samples are a good opportunity to enter new market segments and target more customers.
3. Keeping existing customers - Many customers switch brands based on price. By offering free samples, customers are offered an incentive to become loyal customers. This refers to keeping costs less to keep existing customers instead of looking for a new one.
So change your attitude towards the free sample and take advantage of them now.