Top 3 Publishing Mistakes

1. Limiting yourself to one type of Ad Format

Ever heard of putting all your eggs in one basket? This holds true for your ads as well. A lot of publishers are too comfortable with just using banners and many are reluctant in tryout other formats. You make a comfortable amount of income in the short run and there is nothing wrong with that. But over time, your readers and audiences will become used to your ads, your click rates will drop and ultimately, your ad earnings will suffer. In other words, [bold]don’t be too comfortable with just one type of ad.[/bold]

2. Not blending ads with your website

If you are already running some Ads and you’re not getting the results you imagined: chances are the ads are not blending with your website. Not blending your site and ads together is one of the biggest publishing mistakes any publisher can make. For instance, if your text ads have different colour and font from your website, chances are it will stick out. Your readers will identify the ad right away and you will get less clicks and earnings.

3. Giving up too early

You have our ad codes, inserted to your site, did a little optimizing, but you are still not getting the results you wanted. You compare your website to others but you still haven’t figured out what’s wrong. You give up and move on. By doing this, [bold]you are missing out on hundreds if not thousands of dollars of ad revenue which can pays out every day.[/bold]

Solution – There could be various reasons for why your website is not performing as well as others. Websites develop over time and the more traffic you get will generally yield higher clicks and more income. However, there are other reasons.....